{"id":6991,"date":"2024-01-17T18:33:20","date_gmt":"2024-01-17T18:33:20","guid":{"rendered":"https:\/\/www.iagt.es\/?p=6991"},"modified":"2024-01-17T18:33:20","modified_gmt":"2024-01-17T18:33:20","slug":"plataformas-ecommerce-negocio","status":"publish","type":"post","link":"https:\/\/iagt25.dev-ecomm.com\/es\/plataformas-ecommerce-negocio\/","title":{"rendered":"\u00bfCu\u00e1l es la mejor plataforma de ecommerce para tu negocio?"},"content":{"rendered":"\n

El equipo de IAGT lleva a\u00f1os trabajando con Juan Alc\u00e1ntara, como proveedores y colaboradores. Adem\u00e1s, Juan es un aut\u00e9ntico referente en el mundo ecommerce, por ello, es un honor que haya querido aceptar compartir su tiempo con nosotros para lanzar nuestras #IAGTtalks.<\/p>\n\n\n\n

\u00bfQu\u00e9 son las #IAGTalks?<\/h2>\n\n\n\n

Son un formato din\u00e1mico para compartir nuestras experiencias y seguir aprendiendo de la mano de grandes profesionales,\u00a0intercambiando opiniones sobre el sector, tendencias, herramientas\u2026<\/p>\n\n\n\n

En este cara a cara de Jose Castro<\/a>, director de Negocio de IAGT<\/a>, y Juan Alc\u00e1ntara<\/a>, Business Development Manager de Onestic<\/a>, hemos tenido la oportunidad de profundizar sobre diferentes aspectos del ecommerce<\/strong> con un recorrido por el ayer, el hoy y el futuro m\u00e1s inmediato.<\/p>\n\n\n\n

Uno de los primero temas que abordamos en este encuentro son las plataformas de ecommerce<\/strong>. \u00bfQuieres saber cu\u00e1l es la mejor herramienta para tu negocio? \u00a1No te pierdas este v\u00eddeo!<\/p>\n\n\n\n

\nhttps:\/\/youtu.be\/nDaaoKm7jkU\n<\/div><\/figure>\n\n\n\n

Plataformas de ecommerce<\/h2>\n\n\n\n

Seg\u00fan la experiencia de Juan Alc\u00e1ntara, Magento y Shopify se posicionan en la actualidad como plataformas estrella. En sus inicios, Juan Alc\u00e1ntara a trav\u00e9s de Interactiv4 fue referente en la implantaci\u00f3n de Magento en nuestro pa\u00eds. Sin embargo, reconoce que Shopify se est\u00e1 posicionando como una plataforma muy competitiva, tanto por ser un modelo SaaS, como por su fluidez y versatilidad. \u201cEl switch de Shopify (SaaS) y Magento (open source) me encanta\u201d.<\/p>\n\n\n\n

A pesar de todo, Magento sigue siendo un plataforma robusta y la herramienta ideal para abordar grandes proyectos de ecommerce, seg\u00fan su experiencia, pero hay que tener en cuenta que \u201cva a depender del modelo de negocio, de la capacidad de inversi\u00f3n que tengas, incluso de tu equipo\u201d.<\/p>\n\n\n\n

Para concluir, una mirada al futuro por parte de Juan Alc\u00e1ntara: \u201cMagento y Adobe se tienen que poner las pilas porque el mundo SaaS se lo come\u201d.<\/p>\n\n\n\n

Desde IAGT, tenemos experiencia en profundidad con herramientas como Magento, Prestashop y Woocommerce, pero sabemos que el SaaS ha llegado para quedarse. De hecho, ya estamos en reuniones con Shopify Espa\u00f1a y nuestro equipo est\u00e1 trabajando para profundizar en ella, porque tenemos claro que \u201cShopify es el futuro\u201d.<\/p>\n\n\n\n

De hecho, Jose Castro asegura que \u201cEl SaaS se va a convertir en el formato en el que se adquieran por defecto las plataformas en el mercado digital, y no solo para el ecommerce, para cualquier herramienta empresarial: CRM, BI, ERP\u2026\u201d.<\/p>\n\n\n\n

V\u00eddeo completo con Juan Alc\u00e1ntara sobre ecommerce <\/h2>\n\n\n\n

\u00bfQuieres ver ya el v\u00eddeo completo donde hablamos del comportamiento del consumidor, tendencias, inteligencia artificial, an\u00e9cdotas\u2026?<\/p>\n\n\n\n

Puedes ver la charla de Jose Castro con Juan Alc\u00e1ntara sobre ecommerce aqu\u00ed:<\/p>\n\n\n\n

\nhttps:\/\/youtu.be\/6yVOW3OGdO8?feature=shared\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"

El equipo de IAGT lleva a\u00f1os trabajando con Juan Alc\u00e1ntara, como proveedores y colaboradores. Adem\u00e1s, Juan es un aut\u00e9ntico referente en el mundo ecommerce, por ello, es un honor que haya querido aceptar compartir su tiempo con nosotros para lanzar nuestras #IAGTtalks. \u00bfQu\u00e9 son las #IAGTalks? Son un formato din\u00e1mico para compartir nuestras experiencias y […]<\/p>\n

Read More… from \u00bfCu\u00e1l es la mejor plataforma de ecommerce para tu negocio?<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":6993,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[24,20,186],"tags":[216,193,221],"class_list":["post-6991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-electronico","category-entrevistas","category-iagt","tag-ecommerce","tag-magento","tag-saas"],"acf":[],"yoast_head":"\n\u00bfCu\u00e1l es la mejor plataforma de ecommerce para tu negocio?<\/title>\n<meta name=\"description\" content=\"Magento, Prestashop, Woocommerce, Shopify, \u00bfcu\u00e1l es la mejor plataforma para tu negocio? 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